• Reve Marketing launches recipe chatbots to drive customer engagement for Torani

    Reve Marketing Press Release,
    October 18, 2016

    Reve Marketing announced the formation of a partnership with Torani, the leading flavored syrup brand, to launch Torani Recipe Chatbot.


  • The Future of Retail Marketing

    DMN Webcast, October 14, 2016

    Keith O'Brien, the editorial director of DMN, speaks with Reve Marketing CEO and founder, Vijay Pullur and Jennifer Morimoto, Sr. Digital Marketing Manager of Torani, about Torani's new chatbot and the impact of major technologies on retail marketing.


  • Dr Pepper's Social Coupon Referral Campaign Takes Off

    Patricia Odell, November 16, 2015

    SocialTwist's social coupon referral program helped drive sales and brand awareness for Diet Dr Pepper. See detailed case study published by ChiefMarketer.


  • SocialTwist Launches Social Content Aggregation Solution

    SocialTwist Press Release, August 2015

    SocialTwist announced a Social Content Aggregation solution specifically designed to help companies realize the return on their content marketing investments with the ability to repurpose social content, boost user engagement, and extend content reach.

  • geomarketing
    SocialTwist Helps Brands Boost Physical Sales

    Lauryn Chamberian, June 25, 2015

    Lauryn Chamberlain, a journalist at GeoMarketing, speaks with SocialTwist VP of Product Vivek Lakshman about increasing sales through social network referrals and their idea of expanding into social loyalty.

  • jd-supra
    8 Tips for Boosting your Email Marketing Results

    Custom Legal Marketing, May 29, 2015

    "Email may not be as trendy and meme-filled as social media, but it is still a more effective tool to convert prospects to new customers." - Custom Legal Marketing reports on SocialTwist's study on people's preferred method of sharing messages and offers.

  • KnownCircle™
    KnownCircle™, Social Referral Network for Professional Service Providers, launched

    SocialTwist Press Release, February 2015

    SocialTwist Launches KnownCircle™ Social Referral Network for Professional Service Providers. Insurance Professionals First Vertical to Expand Business via New Social Connections Platform.

  • Adobe
    Is Your Big Data Strategy Mobile-First?

    Giselle Abramovich, November 4, 2013

    Giselle Abramovich, Senior & Strategic Editor at CMO.com talks to SocialTwist CMO Vijay Sundaram on how digital marketers are big believers in the use of big data but are overlooking an even bigger source of intelligence: mobile & social.


  • Email Beats Social Networks for Online Offer Sharing: SocialTwist Study

    Jack Neff, October 1, 2013

    People prefer to share privately, particularly for Personal Products as Email beats social networks as the top medium for sharing online coupons and other offers. Jack Neff From Ad Age Reports on SocialTwist Study on Social Marketing in 2013 that measures social media campaigns run by some of the world's leading brands.


  • Facebook gearing up for video commercials

    Brandon Bailey, August 31, 2013

    The Internet industry is abuzz over reports that Facebook may soon be showing 15-second video ads from major consumer brands. Wall Street investors and modern-day Mad Men are eager to see what Facebook does with those commercials, since the social network's 1.1 billion users represent a vast new audience for online video advertising. SocialTwist CMO Vijay Sundaram talks to Brandon Bailey about Facebook, video and the hype.


  • 5 Innovative Marketing Solutions That Can Help Your Business Grow

    Mark Fidelman, August 28, 2013

    "SocialTwist has tapped into the future of marketing, this is a company to watch" - Mark Fidelman from Forbes ranks SocialTwist among the 5 innovative business solutions that are changing how companies market.


  • Social Networking : How Social Referral Marketing Can Uncover Consumer Influence

    Vijay Sundaram, August 1, 2013

    SocialTwist CMO Vijay Sundaram writes about how technology is helping companies make their “consumers” an integral voice of their brand changing the way traditional marketing programs are run and measured.


  • Email Beats Social for Online Influence

    Erik Sass, July 8, 2013

    While Facebook may allow online influencers to reach large numbers of people, email is more efficient, as a larger proportion of the people reached via email actually become customers, according to a new study of social referral marketing campaigns by SocialTwist, titled "The Connected Consumer: Brand Advocacy Trends from 100+ Social Campaigns."


  • Brand Advocates Choose Email Over Social For Referrals

    MarketingCharts, July 1, 2013

    SocialTwist has released the results of a study that spanned 18 months, 119 social marketing campaigns, and 3.2 million participating consumers. Designed to see how consumers interacted with its social referral program and progressed to becoming advocates, the SocialTwist study unearths interesting results with potentially broad implications.


  • Social Media must be part of overall Marketing Strategy

    Saraswathi, June 21, 2013

    SocialTwist CMO Vijay Sundaram provides insights into Social Media marketing and useful tips for Startups who want to incorporate social media into their marketing strategy.


  • SocialTwist Analyzes Influencers

    Erik Sass, June 14, 2013

    Marketers are still coming to grips with how to measure social influence and (the key part) identify individuals who wield the most influence in their networks. That's the goal of the Influencer's Quotient, or "iQ," a new social marketing analytics offering from SocialTwist.


  • What's Next in Advocacy Marketing

    Richard Fouts, May 9, 2013

    Gartner's recently released report on "What's Next in Advocacy Marketing?" features SocialTwist among the providers that represent a range of techniques and purchasing models for finding and mobilizing advocates. Here's what Gartner has to say about us.


  • The Top 7 Things Obama Taught Us About the Future of Business

    Mark Fidelman, Forbes Contributor, February 21, 2013

    "While the Obama campaign socialized content on a massive scale and had ready and willing believers to promote it to their followers, it's not so easy in the business world. But Vijay Sundaram, CMO of SocialTwist explained to me how they worked with Huggies to significantly increase sales by adopting a reverse Groupon technique."


  • A Better Way to Measure Consumer Influence

    Vijay Sundaram, February 19, 2013

    "Metrics used to capture influence must be ones well understood and accepted by marketers -- such as product awareness, brand engagement, trial and purchase. But most social-influence metrics use inventions such as Likes that convey little," says Vijay Sundaram of SocialTwist


  • Affluents Seek Deals Too, But Can be Advocates for Brands

    Vijay Sundaram, February 6, 2013

    "Economic downturns make shoppers, even affluent ones, value oriented. Businesses should creatively tie their market incentives and promotions to drive reach and influence through the social connections of their affluent customers," says Vijay Sundaram of SocialTwist.


  • Direct Marketing News

    Al Urbanski, Senior Writer, December 13, 2012

    "As soon as the consumer presses the 'share' button and gets to the landing page, they're given several ways to share it. They can post it, tweet it, email it--all with a branded message," says Vijay Sundaram, head of marketing and sales for SocialTwist.

  • Press Release

    SocialTwist and Kimberly-Clark joint release, November 19, 2012

    Kimberly-Clark Huggies Achieves Very High Engagement Rates with SocialTwist Referral Platform


  • Promoting Social Media on Banking Websites Executive Brief, Novarica

    January 25, 2012

    "SocialTwist's platform provides secure sharing capabilities and social marketing campaigns. While SocialTwist’s clients use their sharing plugin across their sites, the value is their campaign platform. We think there are great opportunities to use social "gamification" campaigns for some banking products (e.g., credit cards)..."


  • Direct Marketing News

    Al Urbanski, Senior Writer, December 13, 2012

    "As soon as the consumer presses the 'share' button and gets to the landing page, they're given several ways to share it. They can post it, tweet it, email it--all with a branded message," says Vijay Sundaram, head of marketing and sales for SocialTwist.


  • TechCrunch

    November 16, 2012

    "The program focused on moms, presenting them with offers on the Huggies website, Facebook, email, and elsewhere. The offers had a clickthrough rate of 56 percent and an email open rate of 55 percent."


  • Social Media Insider

    Vijay Sundaram, SocialTwist, September 14, 2012

    "Programs driving social referrals will transform the practice of consumer loyalty... they will also enable businesses drive all forms of customer growth", says Vijay Sundaram of SocialTwist


  • Business Insider

    Vijay Sundaram, SocialTwist, July 3, 2012

    "There's now a way to monetize the fan base and put a smile on your CFO's face", says Vijay Sundaram of SocialTwist, in this Business Insider byline.


  • Digiday post

    Vijay Sundaram, CMO, SocialTwist, June 20, 2012

    "The best form of metrics for social media tie into well-understood marketing objectives, rather than invent new ones," says Vijay Sundaram, CMO of SocialTwist, in this Digiday article on improving Twitter and Facebook analytics.


  • Digital Journal

    April 30, 2012

    SocialTwist named "Cool Vendor" by Leading Analyst Firm


  • Press Release

    February 22, 2012

    SocialTwist and Adversitement Bring Social Referral Marketing to European Markets


  • Business Insider article

    Vijay Sundaram, SocialTwist, February 17, 2012

    Twitter and Facebook Have Made Word-Of-Mouth The Most Powerful Marketing Tool


  • Huffington post

    Ramy Khuffash, February 14, 2012

    SocialTwist is mentioned as among new companies that allow businesses to raise awareness, drive traffic, and acquire new customers.


  • Supermarket News article

    Christina Veiders, February 2, 2012

    "SocialTwist cited for innovative use of social media to drive in-store visits for retailers like H-E-B, for brands like Kimberly Clark."


  • Mashable article

    Jeff Hudson, January 19, 2012

    SocialTwist mentioned as the next thing after Groupon and Living Social in its use of social referrals to drive coupon strategies.


  • Business Insider article

    Vijay Sundaram, SocialTwist, October 21, 2011

    "Coupon Websites Are Taking The Wrong Approach"

  • Press Release

    SocialTwist press release, October 21, 2011

    SocialTwist Announces 60% Growth in Latest Quarter, Expands Management Team


  • Adrants article

    Steve Hall, September 14, 2011

    SocialTwist among top 5 social campaigns for 2011.


  • Investor's Business Daily article

    Pete Barlas, September 8, 2011

    Combining online coupons with social networking seems to be a good fit, says Brett Groom, ConAgra's senior vice president of content integration and activation.


  • Brandchannel post

    Sheila Shayon, August 16, 2011

    SocialTwist has just hit a key benchmark, partnering with 100,000 brands and websites to create "customer advocates"...


  • MediaPost article

    Laurie Sullivan, August 11, 2011

    Sanjeev Agrawal, newly appointed president of SocialTwist, believes in creating brand advocates for companies.


  • TechCrunch post

    Sarah Perez, August 10, 2011

    SocialTwist reported average 66% click-thru rate on friend referrals, and over 50% redemption rate on offers.


  • Wall Street Journal article

    August 10, 2011

    Former Googler Sanjeev Agrawal, is President and his goal will be to help SocialTwist navigate its way through its next growth period.

  • Press Release

    SocialTwist press release, August 10, 2011

    SocialTwist Mobilizes 4.8 Million Brand Advocates In 12 months; Now Installed On 100,000 Brands & Websites; Taps ex-Googler, Sanjeev Agrawal, as President

  • Press Release

    SocialTwist press release, June 29, 2011

    SocialTwist Announces Partnership with Triad Retail Media


  • Press Release

    July 18, 2011

    iMingle® Launches in Arizona with Group Buying for Car Insurance.


  • WebProNews video interview

    Abby Johnson, June 3, 2011

    While WebProNews covers a lot of daily deal startups, SocialTwist stood out to us for its unique approach.


  • eMedia Vitals blog post

    Ellie Behling, June 1, 2011

    Sharing is a powerful targeting mechanism, making social coupons such a success. Digital deals are a growing way for publishers to turn static banners into actionable and social advertising formats.


  • iMedia Connection Blog post

    Jim Nichols, May 20, 2011

    "The big difference between Social Twist and so many of the other coupon distributing schemes is strategic precision. This company understands that in order to deliver a promotion with genuine brand-enhancing value, you need..."


  • Mediabistro article

    Tonya Garcia, May 17, 2011

    "Pullur cautions against bigger brands using Groupon, saying that these large brands should instead drive traffic to their own e-commerce sites. So perhaps marcomms pros will soon have a hand in designing those pages, if they don't already?"


  • Digital CPG Blog post

    Rebecca Thorman, April 29, 2011

    "Word of mouth works best when it comes from those you know and allowing your customers to spread what's valuable to them to each other is always important."


  • PSFK article

    Emma Hutchings, April 20, 2011

    "With the help of SocialTwist, Sara Lee was able to reach 50 percent of our total campaign goal within the first seven days of the promotion - an incredible feat and unprecedented success."


  • Adrants article

    Steve Hall, April 19, 2011

    "If you choose to think of this as a puff piece for SocialTwist, that's your right. For others, some solutions just work and are worth sharing."


  • Direct Marketing News article

    Tim Peterson, April 18, 2011

    "People aren't buying the Sunday paper; people aren't going to their mailbox," said Wengroff. "So [coupons distributed socially online] is a great way to reach people where they're reading [because] they're reading their email and Facebook or Twitter streams."


  • PROMO magazine article

    TBrian Quinton, April 13, 2011

    "According to McDowell, the D-lights/ SocialTwist campaign provided some key takeaways that Sara Lee is likely to incorporate into future coupon planning: Social couponing is highly effective, Incentives are a great motivator for social referrals, and $2.50 was a very attractive offer for the target audience.


  • BizReport article

    Kristina Knight, April 13, 2011

    "A key trend brands can leverage is that friends know what other friends like and they know what their other friends are looking for," said Pullur.


  • COLLOQUY article

    Kelly Hlavinka, March 31, 2011

    "In an environment where customers are having less product & service referral conversations, it is refreshing to see a company construct such a clear, simple and easy-to-execute way to tell a friend about a favorite product and get rewarded for doing so."


  • ClickZ article

    Christopher Heine, February 17, 2011

    "They should be thinking in terms of the power of word-of-mouth and how to best encourage their customers to share with and talk to their friends."


  • ClickZ article

    Christopher Heine, January 31, 2011

    Want This Facebook Offer? Better 'Like' Us First


  • Media Bullseye article

    Wayne Kurtzman, January 27, 2011

    "Earning trusted referrals from users is the Holy Grail in marketing. On Facebook, that means having recommendations appear on users' activity feed"


  • Foxnews.com article

    Jeremy A. Kaplan, January 26 , 2011

    "If you can get your advertising into the activity feed, that's the best time to touch people -- and the launch of sponsored stories is doing just that"


  • Portfolio.com article

    Romy Ribitzky, January 14, 2011

    "The key here is to get customers to talk about your product"


  • All Facebook article

    Jackie Cohen on December 13th, 2010

    "Shared links on Facebook average about three clickthroughs, while ones on Twitter get 19 apiece, according to Social Twist study cited by BusinessInsider."


  • Business Insider article

    Eunju Lie, December 13, 2010

    "Facebook makes up 78% of all social media traffic; Twitter is a measly 5%. Despite the market share, a study by Social Twist says using Twitter for marketing is the better bet."


  • Entrepreneur article

    December 2010

    "Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by SocialTwist."


  • Press Release

    SocialTwist press release, December 20, 2010

    ShareBuilder Renews Annual Contract with SocialTwist


  • Ping! Zine article

    November 24, 2010

    "SocialTwist - their Tell-a-Friend widget spreads your content across the Web by making it easier for your visitors to bookmark and share it with other people."


  • Business Insider article

    SocialTwist CEO Vijay Pullur, November 3, 2010

    "How Social Media Can Pump Up Your Holiday Campaign."


  • Wedbush Securities - Industry Note

    October 27, 2010

    "SocialTwist enables users of more than 70,000 sites around the world to share content they find on a site. SocialTwist study shows email still the dominant sharing tool, but social tools drive the majority of clicks."


  • ComputerWeekly.com article

    Jenny Williams, October 2010

    "MySpace had more than 42% of the social network market in 2007, surpassing newcomers such as Facebook and Twitter. According to SocialTwist, MySpace now accounts for just 15%"


  • eMarketer article

    October 2010

    "SocialTwist reported email was the most common channel used to share content via the company's Tell-a-Friend widget."


  • All Facebook article

    Caitlin Fitzsimmons, October 2010

    "Which has more value to content producers - a tweet or a Facebook share? New data from SocialTwist throws up some interesting answers."


  • PC World article

    Barbara Hernandez, October 2010

    "Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average "tweets" with embedded links get 19 clicks while Facebook's shared links only get three clicks, according to a study by SocialTwist."


  • MediaPost article

    October 2010

    "Since debuting its ad products to mixed reviews this year, some analysts have questioned Twitter's viability as a mass marketing channel. Yet, new research (from SocialTwist) shows that the micro-blogging service is excelling in one critical area: click-through rates."


  • Fast Company article

    Austin Carr, October 2010

    "What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email? According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking..."


  • C21Media.net article

    Anita Awbi, October 2010

    "People who received news content from a friend via social media were 19% more likely to recommend the brand that advertised around the story to others, and 27% were more likely to favour that brand themselves."


  • iMedia Connection article

    SocialTwist CEO Vijay Pullur, October 2010

    "Why mingling with millennials is vital for your business"


  • Risk Management Magazine article

    SocialTwist CEO Vijay Pullur, September 2010

    "The Top 5 Ways for Insurance Companies to Use Social Media"


  • Blognotions article

    SocialTwist VP of Sales Michael Crosson, September 2010

    "Human Filtering: The privacy you value via the most sophisticated behavioral targeting you can't buy"


  • eMarketer report

    SLisa E. Phillips, September 2010

    "Today, marketers are looking at social media as a land grab. - Vijay Pullur, founder and CEO of Social Twist, in an interview with eMarketer, August 4, 2010"


  • Insurance Networking News

    August 2010

    "CEO and founder of SocialTwist shares five ways for insurers and producers to use social media for promotions and marketing."


  • Brandchannel article

    Sheila Shayon, August 2010

    "SocialTwist is a social media marketing mechanism that actually bridges the gaps in social media"


  • QSR Magazine article

    Sam Oches, July 2010

    "SocialTwist's Tell-a-Friend accounts for 7-10% of Jamba Juice campaign."


  • MediaPost's Behavioral Insider article

    Laurie Sullivan, July 2010

    "Behavioral Targeting with a SocialTwist... allows Web site members to forward marketing message with one click."


  • Digiday:Daily article

    John Gaffney, July 2010

    "Taking the high road with customers hasn't exactly been a hallmark of social media over the last year. But it is the defining value proposition for SocialTwist."


  • Marketing article

    Deepak Gupta, July 2010

    "SocialTwist's Tell-a-Friend service protects consumer data privacy and maintains the three-way trust relationship between the brand, its users and their referred friends."


  • Hindustan Times article

    Press Trust of India, July 2010

    "SocialTwist, a social marketing platform solutions provider, is betting big on the online advertising industry that is likely to touch USD 36 billion by 2014."


  • Press Release

    SocialTwist press release, June 2010

    SocialTwist Takes Social Media Sharing to the Next Level


  • Press Release

    SocialTwist press release, October 2009

    Rescue your Holiday sales with SocialTwist TAF Holiday Booster


  • Press Release

    SocialTwist press release, September 2009

    SocialTwist, Tell-a- Friend tool certified to display TRUSTe privacy seal of approval


  • Press Release

    SocialTwist press release, April 2009

    SocialTwist launches TAF4Ads, the first referral widget to extend the reach of online Ads


  • Press Release

    SocialTwist press release, January 2009

    NDTV.com partners with SocialTwist to launch 'word of mouth' marketing


  • Press Release

    SocialTwist press release, December 2008

    SocialTwist Gives New Voice to Word of Mouth Marketing with Tell-a-Friend


  • Press Release

    SocialTwist press release, November 2008

    GoHoster Goes Word-of-Mouth Marketing with SocialTwist


  • Press Release

    SocialTwist press release, September 2008

    SocialTwist Launches "Tell-a-Friend" Widget to Amplify the Power of Word of Mouth for Websites and Blogs

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